Brand Guidelines

This is the hub for all brand guidelines, usages, and assets. We built this page to make it as easy as possible for you to deliver on-brand designs while respecting our brand and legal/licensing restrictions.

Messaging

Welcome to No Fuss Business - a boutique bookkeeping and accounting company that loves helping small business owners achieve their dreams. In line with our mission, our messaging also puts small businesses first.

Do

  • Put small businesses first
  • Be approachable
  • Keep it simple
  • Be interesting
  • Be personal, but professional
  • Get s!#t done

Dont

  • Over use the word 'we' or 'us'
  • Use exclamation marks sparingly
  • Be overwhelming
  • Go with the norm

The Logo

In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo.

Primary Logo (Vertical)

Webclip

Favicon

Email Footer Elements

Right click and copy image address to upload to your email footer.

Color Pallete

Our colors are bold, enthusiastic and full of energy. To ensure a unified brand, it is important to use these colors and these colors only.

Primary Colours

Primary colours, as you may have noticed, are used in the No Fuss Business logo and should also be used to attract attention to something of importance.

NFB Black

#000000

NFB Teal

#007a93

Secondary Colours

Secondary colours are used to provide vibrancy to a design. Use these energetic colours to complement primary colours and break up white space.

NFB Cobolt

#3c9cd7

NFB Seafoam

#69c7bf

NFB Periwinkle

#aac4e6

NFB Yellow

#fed42f

Light Salmon

#f9ab8a

Font

The type family for No Fuss Business is Soehne.

Soehne Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Soehne Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Soehne Semi-Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Soehne Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Typography Guideline

Our typography guidelines include H1–H6's, body copy, how to denote a link, micro copy, and micro headings on both white and color backgrounds.

Heading Structure

Heading One

Heading Two

Heading Three

Heading Four

Heading Five
Heading Six

Paragraphs

This is a paragraphy. It looks great and has the right amount of breathing room. Here, take a look at this great sentence: the quick brown fox jumped over the lazy dog.

Lists

Quotes

"What do you think of our in-text quotes. Personally, we have a great appreciate of a nice quote and highly recommend drawing attention to them."

A few things to watch out for

Buttons

Forms

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Photography

At No Fuss Business we prefer to use bold photography that conveys authenticity, trust, and good vibes.

End.